Why Having Related Posts Means More Page Views
If you’re a blogger and haven’t been placing related posts on each and every one of your blog posts then you’re missing out on a marvelous opportunity to hit two birds with one stone i.e. 1) Increase your blog’s page views 2) Reduce your blog’s bounce rate.
The secret about having related posts at the end of your blog posts is that they keep people on your blog for as long as possible (so long as your content is interesting and unique) but before we go ahead and look at how related posts benefit your blog, let’s first see what a Page View and Bounce Rate is:
A Page View- A page view (PV) is simply an impression on a page or a request to load a HTML page/webpage e.g. every page you visit on a website translates into a single page view so this means one visitor can have multiple page views on a site.
A Bounce Rate-According to Google Analytics, a bounce rate is the percentage of visits that go only one page before exiting a site. In other words, a bounce rate is the rate (in this case duration) at which people visit a particular page on a site and leave without visiting any other page i.e. the percentage of people who visit only one page on a site and leave.
Having cleared that out of the way, let’s now see how related posts come in handy to ensure you maximize on your web traffic.
How Related Posts Help To Increases Your Blog’s Page View
When people visit your blog to read a particular blog post and they see a related post at the end of the article, then there’s a very high probability that they’ll click on the related post.
This in the end translates into your target audience visiting more of your blog’s pages which means there will be an increase in the number of Page Views.
How Related Posts Reduces Your Bounce Rate
When people visit your blog to read a particular article and come across a related post at the end of the article, then there’s a good chance that they’ll click on that link and by so doing, your site’s bounce rate will be significantly reduced and this is because they won’t be leaving your site but rather, they’ll be leaving from one page to another.
Last Word On Why You Should Use Related Posts
After all is said and done, using related posts can be a great boost for your blog in terms of retaining and redistributing traffic (i.e. to your other posts) and as such, every blogger should ensure they have a related post at the end of each and every one of their blog posts so that they can reap the benefits of “traffic retention” e.g. If you’re an AdSense publisher, then having related posts on your blog means there’s a very high probability of more clicks and impressions which means more money in the bank for you!
To have related posts at the end of your blog posts, one can simply use a RELATED POST plugin e.g. Contextual Related Posts plugin for WordPress users.
As always, feel free to let us know what your thoughts are on related posts; I’d certainly love to hear from you!