Where To Get Info When Choosing A Location Of A Business
The location of a business is very important as it determines whether a particular business will succeed or fail. This is why we looked at the Importance Of Business Location, the Factors Affecting Business Location and Information Needed In Choosing A Location For Your Business.
Given that our previous post was on the Information Needed In Choosing A Location For Your Business, we’ll today pick it up from there and look at WHERE to get the information when choosing a location of a business (I wouldn’t be very helpful if I left out the “HOW” part or would I…🙂)
Where To Get Info When Choosing A Location Of A Business #1: Ask Other Entrepreneurs
Seeking advice when choosing a location of a business from other entrepreneurs who are doing business in the area that you’re interested in setting up shop can help you get detailed information. This info can steer you towards the right direction as to whether a particular location of a business is fit or unfit for your type of business.
Care should however be taken when asking fellow entrepreneurs about the details of a potential location of a business location. This is because some might mislead you by giving you false information, especially if your business possess a threat to theirs.
You should therefore tread carefully and remember that “looks can be deceiving”
Where To Get Info When Choosing A Location Of A Business #2: View Street Maps
Viewing the street map of a particular location that you deem is a potential location for your business can help you assess a number of important things e.g. how far the fire department is from your business location, how far the police station is from your location, how far the mall is from your location and the like.
A street map can be a very useful tool in your search for business locations.
Where To Get Info When Choosing A Location Of A Business #3: Visit The Potential Locations
Taking the time to go look at the various locations that you have shortlisted as being your potential business location can help you have a feel of what it’s really like on the ground.
This in turn can help you evaluate whether a particular area is really the best location of a business.
Visiting the locations personally can also help you assess a number of important things e.g. the infrastructure, the neighborhood, the road network, the security etc.
Where To Get Info When Choosing A Location Of A Business #4: Visit The Local Statistics Office
Visiting the local statistic office can help you assess a couple of important things about your target market in the area e.g. their age, purchasing power, number etc.
Such information can help you compare the profitability of different locations which in turn will guide you in choosing the best place to locate your business.
Where To Get Info When Choosing A Location Of A Business #5: Ask The Locals
You might also want to take a minute or two to freely interact with the locals (i.e. your target market), when looking for a location of a business.
You can ask them a couple of things that you think will be helpful in helping you choose the best location for your business e.g. you can ask them how many similar businesses operate in the area, what the security is like in the area, what people do for fun etc.
NB: Take care not to sound like a homicide detective 🙂
My Take On Where To Get Info When Choosing A Location Of A Business
The above are simple ideas on where to get info when choosing a location of a business and they are meant to help you find the best location for your business.
You can go a step further and come up with other avenues of getting information which will guide you when looking for a location of a business.
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