Kevin Harrington is an American business executive and investor who is widely regarded to as the pioneer of the infomercial industry and during his career, he has been directly involved with the launches of hundreds of products which have resulted in billions of sales. He’s also started several ventures some of which he’s sold and today our focus is on the razor-sharp King Of Infomercial.

Kevin Harrington Biography

Name:Kevin Harrington

Nationality: American

Occupation: Founder and Chairman of As Seen On TV, Inc. (www.tvgoodsinc.com), direct response marketer, product launcher, infomercials and DRTV.

Credited For: Being one of the first pioneers of the infomercial industry

Net Worth: $450M

Kevin Harrington Ventures Into Business

In 1984, Kevin Harrington was among the first to produce a 30 minute infomercial and this is what landed him the title “Principal Pioneer of The Infomercial”. Since then, he’s been involved with the launch of over 500 products which on a worldwide scale have grossed over $4 billion in sales and 20 of these products have generated individual sales of over $100 million.

In the mid-1980s, Kevin Harrington founded his first company called Quantum International, Ltd but it was later merged into National Media Corporation in 1991. Under his leadership as the CEO, the National Media Corporation recorded $500 million in sales with distributions in over 100 countries and 20 different languages. Their success was chronicled at the Harvard /MIT for over a decade.

After leaving National Media in 1994, Kevin Harrington formed a joint venture with The Home

Shopping Network and co-founded HSN Direct International Inc., where he served as its Chief Executive Officer till 1997. He also co-founded Reliant Interactive Media Corp. and was its Chairman and CEO until 2004 when he became the CEO of ResponzeTV America, LLC.

In 2002, Kevin Harrington became President of Harrington Business Development Inc., Chairman of On Tv, Inc., Vice Chairman and Director of Thane International Inc. and the Director of Reliant International Inc. He left the two latter positions in 2003.

In 2007, he became the Chief Executive Officer of ResponzeTV Plc and the Executive Director of ResponzeTV Plc, but he later left both positions in 2008. He was also the Director of Infusion Brands International, Inc. from 2006 to 2008.

In 2010, Kevin Harrington joined the Advisory Board at AbsolutelyNew, Inc. and became the Chairman and Senior Executive Officer of H & H Imports Inc.

In 2011, Harrington’s company TVGoods, Inc. acquired the web property AsSeenonTV.com. AsSeenOnTV.com represents a highly trafficked catalog of direct response products and has over two million customers, 700,000 email registrants and hundreds of thousands of unique visitors every month.

During his business career, Kevin Harrington has helped establish two of the most recognized and important global networking associations which are:

1. The Entrepreneur’s Organization (EO) formally known as the Young Entrepreneurs’ Organization-The Entrepreneur’s Organization currently has 113 chapters in 38 countries and more than 924,000 members.
2. Electronic Retailing Association (ERA)- The ERA represents the $125 billion electronic retailing industry and it’s comprised of over 450 member companies and other subsidiaries who use the power of electronic retailing to sell directly to their targeted customers via television, radio, Internet and wireless media in over 100 countries worldwide.

Kevin Harrington The CEO

Kevin Harrington been the CEO of several companies and a few of them include:

• TVGoods.com LLC-July 2008 – 2009 (1 year)
• Direct Response-Reliant International-2006 – 2008 (2 years)
• HSN Direct International-1994 – 1997 (3 years)
• HSN Direct-1994 – 1997 (3 years)

Kevin Harrington Shark Tank Investor

Kevin Harrington was selected to be an investor/shark in the Shark Tank show and he appeared in all

the 14 episodes of season 1 and in 4 episodes of season 2.

Shark Tank is an American Reality TV show produced by Mark Burnett and aired on ABC television. The show basically involves entrepreneurs presenting their business ideas to a group of five investors better known as the sharks who are willing to invest in start-ups that they see as promising and if the idea is good enough, they’ll even fight each other for a piece of the cake (in monetary terms of course). The show first premiered on August 9th 2009

Kevin Harrington The Author

Kevin Harrington has authored a book in conjunction with William Simon titled- Act Now!: How I Turn Ideas into Million-Dollar Products. In the book, Harrington talks about his experiences in the DRTV industry, his entrepreneurial journey and how far the infomercial industry has come. It was released on 3^rd August 2009.

Kevin Harrington has been in the Direct Response business for over 25 years and one of his strongest attributes is his ability to act upon his ideas transforming them into reality and this may be one of the main reasons why he’s regarded to as one of the early pioneers of the lucrative infomercial industry.

“Reality TV is a totally different animal than the infomercial world”-Kevin Harrington