If you’re planning to carry out a market survey for new product then you need to know some of the important steps that are involved in coming up with a great and effective market survey as well as what I would call “must have ingredients” in your survey and this is what we’ll be looking at.

We’ll however first look at what a market survey is then pick it up from there and look at the steps involved when coming up with a market survey for new product  

Market Survey For New Product: What Is A Market Survey

It is part of market research that involves systematic gathering of information and analysis and interpretation of data on problems relating to the market for the marketing of goods and services.

Market Survey For New Product: Important Steps

• Choose your mode of survey-E.g. are you going to carry out an online survey, paper survey, direct interview etc. You should however use the mode that allows you to get data from as much of your target market as possible.  
• Do a test run-Doing a test run to see how your market survey for new product goes will help you to fix flaws (if any) as well as an indication of what to expect hence you’ll be better prepared.
• Research on previous related surveys-Taking a look at previously done surveys in your niche could also help you to come up with a better market survey for new product.

Market Survey For New Product: Necessary Ingredients/Survey Questions for New Product

• Ask people what they would like to see in a product-You need to know what makes the consumer tick so that you can tailor make a product which fits their preference.
• Ask people what ails them about your product or in a product similar to yours (if you haven’t yet released it)-Knowing what repulses a consumer  is very important in that it helps you come up with a product that they will love which will in turn help you crush your competition

My Take On Market Survey For New Product/Survey Questions for Products

Although there are many more factors to take into account when coming up with a market survey for new product, I think the above will give you a sense of direction regarding what to include in a market survey for new product or at least give you a rough idea about what is involved in a product market survey.

As always, feel free to share what your thoughts are on market survey for new product; I’d certainly love to hear from you!

(Market Survey For New Product: Image above courtesy of FreeDigitalPhotos.net)