3 Simple Strategies On How To Conduct Market Research

If you’re unsure about how to conduct market research then the good news is that you’ve come to the right place, and the bad news is that ….well, there isn’t any bad news :).

I’ll first take you through what market research is then we’ll pick it up from there.

How To Conduct Market Research: What Is Market Research?

Market research is a technique used to acquire marketing information about a particular target market so as to analyse it systematically and independently in order to assist you as an entrepreneur be able to solve a particular marketing problem.

In simpler words, market research helps you (the entrepreneur) be able to know exactly what your target market wants so as to meet their demands and knowing how to conduct market research can be quite profitable not just in the short run but more so in the long run-You’ll have a brand that can stand the test of time.

How To Conduct Market Research/How to Perform Market Research/Steps in Conducting Market Research

How To Conduct Market Research Step#1: Identify The Problem(s)

How To Conduct Market Research
How To Conduct Market Research

You’ll need to have a clear definition of the problem as well as information deemed necessary for its solution e.g. if you’re planning to venture into email marketing to help online marketers increase their CTR (Click Through Rates) and eventually ROI (Return On Investment), then you need to know what ails them and have the services offered by your company as the solution.

How To Conduct Market Research Step#2: Data Collection

In order to come up with an effective marketing plan, you’ll need to gather more information about your target market and their likes/dislikes and this involves but is not limited to 1) Coming up with sources of market information, 2) Market surveying and 3) The type of questionnaires you’ll give out.

How To Conduct Market Research Step#3: Logical Conclusion

The last step on how to conduct market research involves tabling your findings and coming up with a logical conclusion about which course of action best fits the situation on the ground and how you’ll execute it.

My Take On How To Conduct Market Research

Although it’s important to know how to conduct market research, I think it’s more important to learn how to take things as they come and make the best of them because the truth is not every market research you conduct will accurately show you what is lacking in a particular market. Data especially numerical data tends to be very “unstable” in that today it may be X only for it to change to a Y tomorrow and this is because you can’t control your market; what the customer wants the customer gets.

The best course of action would therefore be to know not only “how to conduct market research” but most importantly how to set parameters in place such that your business is ready for any surprises that may arise (Both positive and negative).

As always, feel free to share what your thoughts are on how to conduct market research; I’d certainly love to hear from you!

PS: If you found value in the above post on How To Conduct Market Research, then I’d appreciate it if you shared it with others 🙂 

(How To Conduct Market Research: Image above courtesy of FreeDigitalPhotos.net)

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