Planning to come up with a customer survey questionnaire to see what you need to fine tune in your product or service? Then make yourself comfortable because I’ll be sharing with you a couple of factors that you ought to take into account when coming up with your customer survey questionnaire and don’t worry about them being too technical, they’re really simply things that anyone can implement.

Customer Survey Questionnaire/Customer Satisfaction Questionnaire/Customer Service Survey Questionnaire

Factors To Consider When Creating A Customer Survey Questionnaire #1: What Type Of Business Are You Going To Operate

You need to have a clear picture about the nature of the business you intend to start (e.g. is it an online or traditional business), as well as how you intend to run it on a day to day basis.

This can help you formulate questions to help you modify your business idea so that it meets the needs of your target market e.g. you can ask them what they would like to see in a particular product or service.  

Factors To Consider When Creating A Customer Survey Questionnaire #2: How

Many Similar Businesses Are In Operation

Next you need to assess how many businesses similar to the one you intend to start are already operational in the area you intend to start yours and this can be a good eye opener as to the level of competition you’re up against.

This can help you formulate questions to help you come up with a superior product or service as compared to your competition e.g. you can ask your target market what they like and don’t like about your competition but don’t be specific about which company, be broad to avoid spreading bad blood.

Factors To Consider When Creating A Customer Survey Questionnaire #3: Which Similar Business Is Doing Well In That Area

Knowing which competitor is doing well can help you come up with questions that will help you to understand what makes your target market prefer them to the rest and you can in turn fine tune your product or service so as to meet or even exceed their expectations e.g. you can ask them what they like from your main competitor or what keeps them coming back for more.

Factors To Consider When Creating A Customer Survey Questionnaire #4: Is There A Demand For Your Product/Service

Finding out whether there is a demand for your product or service is perhaps the most important step and this is because it can be VERY disappointing and expensive to go into a market where your product or service isn’t on demand or is on very low demand.

This can help you come up with questions to see whether there is a market for your product and maybe even an idea of how big it is e.g. you can ask them whether they would be willing to buy your product and how often. 

Factors To Consider When Creating A Customer Survey Questionnaire #5: What Do People Buy Regularly

You also need to research which products people buy on a regular basis (e.g. every week) or which services they use on a regular basis and this will help you get a rough idea about which product or service would be most profitable to invest in.

This can help you come up with questions to help you tailor make your products or services so as to tap into the large pool of demand e.g. you can ask them what they buy every day, every three days, every week, every two weeks etc.

My Take On The Factors To Consider When Creating A Customer Survey Questionnaire

Coming up with a great customer survey questionnaire can be as easy as ABC if you know what to include in your questionnaire but it can also be a pain in the neck if you don’t know what to include but I believe the above factors to consider when creating a customer survey questionnaire will come in handy in helping you come up with great questionnaire without breaking a sweat.

As always, feel free to share what your thoughts are on the above factors to consider when creating a customer survey questionnaire; I’d certainly love to hear from you!

If you found value in the above post on the factors to consider when creating a customer survey questionnaire, then please share with others 🙂

(Customer Survey Questionnaire: Image above courtesy of FreeDigitalPhotos.net)