market segmentation

Marketing

What Is Market Segmentation And Why Is It Important

ByBrian July 29, 2013

What Is Market Segmentation And Why Is It Important? Market segmentation is a very important aspect of marketing in that it allows you to channel your resources to the right audience within your target market so as to make the most amount of profit that is possible and this is why we’ll be looking at…

Marketing

Target Market Selection Process-The 3 Steps You Should Know

ByBrian July 24, 2013

Target Market Selection Process Venturing into business for the first time can be a challenging task but the good news is that the target market selection process we’ll be looking at shortly will come in handy to help you get it right from the start and avoid getting into the pitfall that consumes many first…