How To Make Money With Google AdSense (Part 2)

In our previous post on How To Make Money With Google AdSense (Part 1), we looked at how to create AdSense Ad Codes, how to place AdSense ad codes on your site and how to confirm your Google AdSense Personal Identification Number (PIN). Today we’ll look at the best Google AdSense ads to use, the best locations to place your Google AdSense ads in order to maximize your Google AdSense earnings, various Google AdSense earning definitions, how Google shares their AdSense revenue with its publishers and finally how to monitor your Google AdSense ads.

How To Make Money With Google AdSense: The Best Google AdSense Ads To Use

Although there are 20 different Google AdSense ad sizes that one can use, the top performing AdSense Ads as reported by Google include:

AdSense Ad Size	AdSense Ad Description	The Best Location	Text Ads	Display Ads	Mobile Text And Display Ads
300×250	Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers which can increase earnings when both text and image ads are enabled.	Performs well when embedded within text content or at the end of articles.	Yes	Yes	Yes
336×280	Also known as a “large rectangle”. Tends to have more ad inventory available from advertisers which can increase earnings when both text and image ads are enabled.	Performs well when embedded within text content or at the end of articles.	Yes	Yes	No
728×90	Also known as a “leaderboard”. Tends to have more ad inventory available from advertisers which can increase earnings when both text and image ads are enabled.	Performs well if placed above main content and on forum sites.	Yes	Yes	Yes
160×600	Also known as a “wide skyscraper”. Tends to have more ad inventory available from advertisers which can increase earnings when both text and image ads are enabled.	Best if used along sidebars of webpages.	Yes	Yes	No

 How To Make Money With Google AdSense: The Best Locations To Place Your AdSense Ads

From the table above, it’s clear that the best locations to embed your Google AdSense Ads are:

• Within the text content or at the end of your articles
• Above the main content
• Along the sidebars of webpages

How To Make Money With AdSense: Various AdSense Earning Definitions

1. Page Views-A page view is what Google counts in your reports every time a user views a page displaying Google AdSense ads. (Google counts one page view regardless of the number of ads displayed on that page)

2. Estimated Earnings-This is your Google AdSense account balance for the selected time period and it’s an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

3. Clicks-This is the total number of times that a user clicked on an AdSense ad (for standard content ads) and the number of clicks received by ads on a page resulting from a link click (for link unit ads).

4. CTR-The Click Through Rate (CTR) is the total number of AdSense ad clicks divided by the number of page views i.e.

Page CTR=Clicks / Page views

 

5. CPC-The Cost Per Click (CPC) is the amount of money you earn each time a user clicks on your AdSense ad. The CPC is calculated by dividing the estimated earnings by the total number of clicks received i.e.

CPC=Estimated earnings/ Total number of clicks

 

6. Page RPM-This is the Page Revenue Per thousand impressions (RPM) and it’s calculated by dividing the estimated earnings by the number of page views you received then multiplying it by 1000 i.e.

Page RPM=(Estimated earnings / Number of page views) *1000

 

NB: The word mile is derived from an Old English word mīl which in turn was derived from the Latin word millia which means a “thousand”. This is why RPM means Revenue Per thousand impressions. One can also call RPM the Revenue Per Mile where mile means a thousand impressions.

How To Make Money With Google AdSense: How Google Shares Their AdSense Revenue With Publishers

As with every other Ad Network, there’s a formula which Google uses when splitting their AdSense revenue with their publishers and I must say it’s commendable that Google gives more than it takes. You can take a look at the official Google-Publisher AdSense revenue sharing compensation plan below:

• AdSense For Content-68% publisher revenue share. This means you get 68% while Google keeps 32%
• AdSense For Search-51% publisher revenue share. This means you get 51% while Google keeps 49%

How To Make Money With Google AdSense: How To Monitor Your AdSense Ads

It’s advisable to frequently keep track of how your Google AdSense Ads are doing by looking at the performance report which you will see once you log into your Google AdSense Account . Some of the crucial information you’ll be able to look at includes:

1. Your Estimated Earnings
2. Your Page Views
3. Your Total Number of Clicks
4. Your Page CTR
5. Your CPC
6. Your RPM
7. How your various AdSense ad units are performing
8. How your various AdSense ad sizes are performing
9. The countries that are clicking on your Google AdSense Ads
10. The platforms used by people when clicking on your AdSense Ads e.g. desktops, tablets or high end mobile devices
11. How your various AdSense products are performing e.g. AdSense for content or AdSense for search
12. Your Google AdSense earnings by day, week or even by month

All in all, if you want to really make money with Google AdSense, you ought to make sure that your blog or site is receiving quality targeted traffic which actually clicks on the various Google AdSense Ads that you’re serving on your site. You also need to experiment on which Google AdSense Ads generate more revenue as well as the best location to place the AdSense ads for your blog and this because every blog or site is unique in its own way hence you need to find out what works for you.

In our next post on Google AdSense, we’ll look at the Best Google AdSense Tips which can help any Google AdSense Publisher to generate more Google AdSense Income.

Let us know what you think of the above post on “How To Make Money With Google AdSense (Part 2)”; we’d love to hear from you!