Adapting To Failures In Entrepreneurship

By Brian

Failure is a term that evokes sometimes fear and sometimes awe. Few of the spectacular failures eventually led to success.

Michael Faraday could not complete his education in school. The father of electromagnetism had to teach himself.

Walt Disney was rejected many times by studios. Albert Einstein did bad in school as well. (more…)

Reach More Eager Customers With Targeted Marketing

By Brian

One of the biggest mistakes you can make as a small business owner is believing that your product is right for everyone. It isn’t — and that’s a good thing.

The key to optimizing your product’s marketing performance is to understand who your customer is. Marketing your product to everyone is a huge mistake; targeted marketing is the best way to get your product in front of people who actually will benefit from your product — and buy it. (more…)